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Why you need a social media policy

In this post we will explain what a social media policy is and why you need one. We will conclude the article with a social media policy template, and examples of social media policies.

Why Your Company Needs a Social Media Policy

At one of my jobs, a patron of ours was very active on Facebook, and friend requested vendor employees, company liaisons, and customers. Election season came, and everyone had a stance on their candidate choice. She made the bold decision to post “Anyone who is voting for [Presidential Candidate] can unfriend me, and never speak to me again”. Well, of course, her customers saw it, her bosses saw it, and she ended up losing her job. This declaration in front of the company’s audience hurt their reputation and relationships. If the company had a social media policy in place, this scenario could have been potentially avoided.

What is a Social Media Policy?

Understanding Facebook’s 3 Basic KPIs

Welcome back! We wanted to write a quick description of Facebook’s KPIs– Engagement, Reach, and Impressions. If you’re new to marketing KPI stands for Key Performance Indicator… these are the metrics you use to track your campaign’s success. Don’t worry! We have a blog post coming up soon breaking down marketing abbreviations. Personally, I’m not a fan of abbrevs in general(see what I did there? I cringed too.).

According to Facebook, here are their definitions of those metrics:

  • Engagement: Number of people who engaged with your post. This includes any click or story created, and looks at unique users.
  • Reach: Number of people who had any content from your post or about your post enter their screen. This also measures unique users.
  • Impressions: Number of times any content from your post or about your post entered a person’s screen. This is a total count of all views from all users. You should expect this number to be higher than the others.

If you’re new to social media, you may think likes and followers are the most important metric, but in the industry these are considered vanity likes. Yes, lots of likes can look impressive, but it does not necessarily mean that those likes are converting to leads or sales. For me, engagement is the most important metric (and in my opinion, the most difficult!), but the importance of them will vary based on your marketing goals.

What metrics are most important to you? How did you get over the engagement “hump”, or what methods are you trying? We’d love to hear from you!

ProfileSara Corbin is the owner of Good Karma Marketing. She loves being involved in the Raleigh community. She’s a proud owner of two pit-mix mutts, and enjoys cheese plates and everything lavender.

#socialmedia #socialmediamarketing #raleigh


When and How to Use Instagram’s Nametag Feature

Instagram’s new Nametag feature opens up a world of possibilities when it comes to marketing your business on Instagram! The Nametag acts like a QR code… simply present it to a future follower, have them scan it, and then they can instantly follow you! No more spelling out your name meticulously, or making sure the hyphens or underscores are perfectly placed. Using Victoria King Photography‘s Instagram as an example, here’s how it works:

  1. Go to your profile. On the top right you will see the three lines. Click those three lines, and a menu will pop down. Select “Nametag”. (The menu may vary if you have a personal account opposed to a business account) Menu
  2. Once you click Nametag, you will get a screen with your handle, and on the middle top you are given a choice of a background. You can choose a background ranging from a pattern of an emoji, to a selfie, and a gradient of colors. We chose the camera emoji, since it’s an instagram page for a photographer. Nametag
  3. Now that you have your Nametag set up, it’s time to find some new followers. If you meet a potential follower, and would like them to follow you, the easiest way we’ve found, is open up your nametag using the steps above, have them follow the same steps above, but then have them click the “Scan a nametag” function.ScanNametag
  4. Scanning a name tag is very similar to scanning a QR code, and once you get to the “Scan a nametag” screen it should look like this:Scanning
  5. Once you’ve aligned the scanner’s square with the nametag’s square you will get an image like this that will give you the option to follow the page or view the profile.Successful Scan

Pretty easy, right? So why would something so easy be so important?

  1. The future of social media is moving away from text to images, and then to video. The Instagram platform allows for both images and video. Why not encourage future clients to join in on a platform that benefits the future direction of social media?
  2. How many times have you asked someone for their username, and said you would follow them, but never followed through? My biggest fear of doing sales was being too pushy/forward, but this is an easy way to say “Hey, let me make it easy to follow me.”
  3. It’s a great way to advertise at conferences, booths, etc. Print out your nametag and post on your booth! It is helpful to provide a little information on how the user can scan it incase they’re not up-to-date. Here’s an example of a poster you could use it at a conference:Poster
  4. You could also use the image of your Nametag on your Twitter and Facebook to increase your Instagram following! The studies behind social media prove that users like photos and video!